Berlin-Based Design Agency Edenspiekermann Brings a European Approach to the U.S.

Creative design shop Edenspiekermann of Berlin has spent the past two years importing its Euro-design vibe to America via its U.S. headquarters in Los Angeles and offices in San Francisco and Chicago. “We are helping clients rethink their thinking through our methodologies, products, services and offerings,” Edenspiekermann CEO Anna Ibbotson said, adding that the agency’s…

How an Apple Vet Ended Up Starting Verizon’s In-House Shop

For Andrew McKechnie, the journey from joining global agency FCB as a copywriter in January 2001 to becoming svp and CCO of Verizon in February 2017 was a steady climb. “I worked up the ranks in a fairly traditional manner: building my creative portfolio, doing good work, winning awards, winning accounts, winning large global accounts,”…

Havas CCO Explains Their Odd Internal Video Starring Juice Bars and Poop Emojis

Havas North America is a little different, and the privately owned network doesn’t do things quite like all the other ad agencies you know. At least that’s what co-chairman and chief creative officer Jason Peterson says–and he makes no apologies for his own at-times-controversial style. In recent days, a video distributed internally to the network’s…

Joanna Coles Is Working on Her ‘Next Chapter’ From the Beach

Though she left after serving as Hearst Magazine’s first chief content officer weeks ago, Joanna Coles hasn’t given up her signature treadmill. She just moved it to the beach instead. Turns out I can't give up my #TreadmillDeskLife. #BackAtMyDesk #BeachBoss working on #NewChapter ???? @LolaHats ????@SolidandStriped ????@Lifespan_fitness *Shellphone use only* A post shared by Joanna…

On the Adweek Podcast: Creativity in the Age of Trump

In this increasingly polarizing political climate, can you blame brands for playing it safe? Ever since Trump was elected, there’s been a kind of creative hangover in the industry, and bland spots have become the norm. But is a renaissance coming? On this week’s episode of the Adweek podcast, Yeah, That’s Probably an Ad, we’re…

Dropping the Filter: How Brands Can Navigate Instagram’s IGTV

Instagram made its name by offering photo filters that gave the amateur’s pictures some professional sheen. But lately, its video offerings have been also become a place where brands offer unfiltered images of themselves. Many brands are likely to continue with that approach for IGTV. Introduced in June, IGTV is notable for two things: It…

Artificial Influencers Are Attracting the Attention of Brands

Shudu Gram, a South African Instagram model with flawless dark skin and a perfectly symmetrical face, has garnered 130,000 followers since appearing on the platform a little over a year ago. She’s modeled Fenty Beauty lipstick, and she’s currently penning an editorial for a major online publication. She also happens to be completely fake. Shudu…