How Red Nose Day Raised $100 Million for Children in Need, in Just 3 Years

Taking on a concept as ambitious as ending child poverty is a pretty lofty goal, but when Red Nose Day launched in the U.S. in 2015–30 years after U.K.-based nonprofit Comic Relief’s first biannual Red Nose Day–it landed a few strategic brand partnerships that would later ensure the organization’s massive success in the States. In…

Adobe Acquires Magento Commerce for $1.7 Billion

Adobe has acquired Magento Commerce for $1.68 billion. The Magento Commerce Cloud–which includes digital commerce, order management and predictive intelligence–will enable Adobe to integrate commerce into its Experience Cloud to enhance B2B and B2C shopping experiences, including industries like consumer-packaged goods, retail, wholesale, manufacturing and the public sector. In addition, Magento’s partners provide thousands of…

Karla Welch Reimagines Levi’s Staples in Celebration of 501 Day

Levi’s 501 jeans are so iconic they have their own aptly named Levi’s 501 Day, which falls on May 20. To commemorate the pseudo holiday, the brand collaborated with stylist to the stars Karla Welch on a nine-piece line that hit stores Sunday. (Welch launched her own brand, xkarla, a collaboration with Hanes, two years…

Fox Reportedly Reaches Agreement With WWE to Air SmackDown Live

Fox’s deal to broadcast Ultimate Fighting Championship (UFC) matches began in 2012. That partnership was thrown into flux earlier this month when the organization signed a five-year, $750 million streaming rights deal with ESPN to air 15 card fights on its new ESPN+ subscription streaming service. If one report is accurate, Fox will be replacing…

Jack Link’s Sends Media Account to Independent Agency Empower

Jack Link’s has completed the overhaul of its agency partnerships with the selection of Cincinnati-based independent agency Empower as its media agency of record. The appointment follows a review that was conducted as a separate process from the creative agency review launched in February. It follows Jack Link’s appointment of GSD&M as its new creative…

This Musical Agency Leverages Data and Taste to Find the Perfect Bands for Brands

One surefire way to ensure a successful partnership between a brand and a musical artist is by embedding the latter into the creative process. That’s something Nue Agency learned through its seven years managing and working closely with musicians. The agency started as a talent representation house in 2007 before pivoting to a creative music…

Mower’s Mary Owusu Was Doing SEO Before It Was Cool

Mary Owusu got into the search marketing game right at its start in the early aughts. Growing up, Owusu–now the vp and director of analytics and SEO at Syracuse, N.Y.-based digital and PR shop Mower–enjoyed figuring out how to fix broken electronics, leading her to believe she was destined to become an engineer. But when…