Nader Yassa

A Digital Consultant

Living in Dubai

United Arab Emirates

GCC Experience

10+ Years working with global digital agencies
helping brands and businesses in the GCC and MENA
establish & grow their digital presence.

Profile

Nader Yassa

Nader Yassa

A Digital Consultant living in Dubai, United Arab Emirates

working with global digital agencies in the GCC and MENA

and helping brands and businesses establish & grow their presence on all digital mediums.

With software development background and digital media experience I’ve delivered solutions to clients in the region operating in different verticals such as PEPSI; DWTC; ADCB; OSN;Jumeirah Group; Du; Tamweel; Emaar Reel Cinemas; Shuaa Capital; RAK Petroleum; Unilever; Beiersdorf and Emirates Skywards.

 LinkedIn Profile

Specialty

Development and management of digital solutions including Web, Mobile, Social Media, EDMs, SEO, PPC, UI/UX and On-Ground Digital Activations

Technology & Platforms

Web Development Technologies (Microsoft / PHP, SQL Server / MySQL) Social Media Platforms (FB, Twitter, Instagram, YouTube, LinkedIn, Pinterest)
Content Management Systems (Sitefinity, WordPress, Joomla, Drupal, Typo3) Social Media Management (Social Bakers, Falcon Social, Sprinklr)
UI / UX Tools (Axure RP Pro, MS Visio) SEO, SEM, Google Analytics, DCS, FB Ads, Twitter Ads, AdWords
Mobile / Tablets platforms (IOS, Android, Windows) Project Management Tools (MS project, Gantter)

Projects

Kick Off to Take Off

Meet Me There

Be Your Own Pro

Employment

  • 01
    2012 to Present
    Sr.Digital Project Manager

    Blue Barracuda (Horizon FCB), Dubai

    Management of Digital Projects from conception to production, delivery and achievement of KPIs
    Requirement analysis and transformation into UX, wireframes and UI design
    Audit of digital solutions from UX/UI, Content/Technical perspectives and recommendation of best practices
    Preparation of project documentations such as proposals, timelines, estimates and functional specs
    Monitoring of website analytics, visitors behavior and comparison with project goals and KPIs
    Provide technical direction, propose new technologies and oversee development using agile or waterfall models
    Collaborate with creative, account management and technical teams to strategize, plan and execute digital campaigns on web and mobile

    ACCOUNTS

    EMIRATES SKYWARDS
    Digital Campaign
    UNILEVER  – Tresemme
    Mall Activation App (Leap Motion)
    HYUNDAI KUWAIT 
    Website + Social Media Management
    MONDELEZ – TUC + OREO
    Web / Mobile Apps
    NESTLE – KLIM
    Mall Activation Campaign
    (Microsoft Kinect)  
    APPLEBEES KUWAIT
    Social Media Management
    BEIERSDORF – NIVEA
    Microsite
    BOEING
    Web banners
    CITI BANK
    EDMs
  • 02
    Oct 2010 to Feb 2012
    Digital Project Manager

    Omnia Connect, Dubai

    Project Research and planning
    Involvement throughout the project life cycle from initial scoping to delivery and maintenance
    Breakdown of project into milestones & daily tasks, managing resources availability, maintaining project timelines, estimates and goals
    Maintaining communication and collaboration between Creative, Technical and Account Management teams
    Ensuring project risks are identified and mitigated
    Ensuring the successful delivery of projects on time and to the agreed budget

    ACCOUNTS

    EMAAR-REELCINEMAS
    E-Commerce Website
    DU
    DU.ae Portal + CMS
    SHUAACAPITAL.COM
    Website + CMS
    TAMWEEL.AE
    Website+ CMS
    MUBADALAWTC
    Website + CMS
    COCA COLA
    EDM
    RAK PETROLEUM.AE
    Website + CMS
    TABREED.COM
    Website + CMS
    GLOBALVILLAGE.AE
    Website + CMS
  • 03
    Mar 2008 to Oct 2010
    Technical Lead

    FITCH (WPP), Dubai

    Translate business requirements into wireframes, sitemaps & functional specs
    Manage the project development life cycle from briefing to delivery
    Provide technical guidance on best practices, contribute and facilitate the completion of all tasks
    Mentor the team and ensure accomplishment of tasks on time and within allocated budget
    Assist Client Servicing with technical communications as needed
    Solve & troubleshoot customer issues and provide technical guidance when required

    ACCOUNTS

    JUMEIRAH COLLECTION (RETAIL)
    E-Commerce Website
    LIMITLESS (REAL ESTATE)
    Website + CMS
    JUMEIRAH ENGLISH SPEAKING SCHOOL
    Portal + CMS
    JAPAN TOBACCO INDUSTRY
    Digital Assets Management System
  • 04
    Oct 2005 to Mar 2008
    Technical Lead

    IMPACT PROXIMITY(BBDO), Dubai

    Worked as a lead .net developer on various online campaigns for high profile clients such as Showtime Arabia and Pepsi.
    Developed an in-house CMS to create and content manage Dubai World Trade Center websites.
    Implemented a video compression and conversion engine that converts uploaded videos of different formats (avi, mpeg, 3gp…) to web friendly format (FLV)
    Integrated SHOWTIME Arabia website with PA Sports feeds to publish fixtures information, daily schedules and live results.

    ACCOUNTS

    PEPSICO
    Digital Campaign – Pepsi Sea of Stars Website
    SHOWTIME ARABIA
    Showtime ECommerce Website
    ADCB
    ADBC Website
    DUBAI WORLD TRADE CENTER
    Website + CMS
    JEEP MIDEAST
    Website + CMS
    DODGE MIDEAST
    Website + CMS
  • 05
    Jul 2000 – Mar 2005
    SR. SOFTWARE ENGINEER

    Sakhr Software – Cairo

    Developed Sakhr Web Based Machine Translation System [SET], an intranet which provides translation solutions from English to Arabic and vice versa to large organizations having continuous flow of translation work
    Developed a web mail crawler engine to securely translate hotmail.com & yahoomail.com from English to Arabic

    ACCOUNTS

    SAIL LABS TECHNOLOGY (UK) SAIC (US.) ALIS TECHNOLOGIES (CANADA)

Education

  • 01
    Sep 1996 to 2000
    Bachelor of Computer Science

    Ain Shams University, Computer and Information Sciences, Cairo – Egypt.

  • 02
    1983 to Sept 1995
    Primary, Secondary School

    College De La Salle, Le Caire

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